# Laurel drives +$59M in annual profit for Big Four firm .png) ## Key Takeaways - +2.3 chargeable hours per timekeeper per week attributable to Laurel's AI Time Platform - $17,092,134 total annual profit growth for Big-4 across 1,000 timekeepers - $59,822,469 projected annual growth for Big-4 when Laurel rolls out to 3,500 timekeepers - $1,350,278,586 projected annual revenue for Big-4 when rolled out to all 79K timekeepers worldwide A Big Four firm’s Tax division adopted Laurel’s AI Time platform, initially rolling out to 1,000 timekeepers. The Firm independently audited and validated a minimum 7% increase to the firm's chargeable hours attributable to Laurel. The Firm saw a utilization increase of +2.3 chargeable hours/timekeeper/week, driving an additional $17M in realized profit. The Firm will roll out Laurel to 3,500 timekeepers in 2025, driving $59M in additional profit—and could grow Global profit by $1.4B when rolled out to all 79k tax and legal professionals. **A Note on Laurel’s ROI Methodology** Laurel measured impact on utilization by comparing the Firm’s initial Laurel adopters—a cohort of 1,000 users—against a representative control group, randomly selected, balanced by both sub-service line and rank level. This analysis was run for both monthly adoption group periods and longer-term timeframes to fully assess impact. The Firm independently audited and verified Laurel’s ROI methodology. **Posted on** April 8, 2026